“One of the areas we’re focusing on is video monetising, improving yield and returns to publishers. We have been partnering with news publishers and broadcasters for quite a while now; one of the key areas of interest for them is developing valuable audiences but also finding the opportunity to monetise.
“We are also providing project funding for publishers that will go towards projects that will help them address those problems directly.”
Walkley Foundation chief executive Louisa Graham welcomed Facebook’s commitment to the Australian market.
“We work to celebrate and encourage great journalism, and to help all Australians recognise its power to make our nation and our society stronger,” she said.
“We look forward to working with Facebook to boost school students’ media literacy skills and newsroom innovation in 2019 and beyond.”
Facebook and Google have been the focus of the Australian Competition and Consumer Commission’s digital platforms inquiry, which handed down its draft recommendations in December and will finalise its report in June.
“News and journalism perform a critical role in society and we must ensure that our regulatory framework keeps pace with market disruptions,” ACCC chairman Rod Sims said at a ThinkTV and Australian Association of National Advertisers dinner on Wednesday night.
Mr Sims said the commission was concerned the regulatory imbalance – be it licensing conditions, classifications or the lack of Australian content obligations – gave digital platforms an unfair advantage, allowing them to take advertising dollars away from traditional media without replacing the important work the sector does.
“In the digital news context, consumers also face a potential risk of being surrounded by filter bubbles, or echo chambers, and ultimately reading less reliable news. Again, while the evidence of this occurring in Australia is not yet compelling, the importance of this issue means it requires closer scrutiny,” he said.
“Over a short period of time we have seen the stunning rise to influence of Facebook and Google.
“We can certainly applaud their commercial success, and the benefit they have brought to consumers and also advertisers. Their impact on media and advertising markets is, however, multifaceted. Governments and regulators must, we believe, stay ahead of this fast-changing game.”
from Credence news https://ift.tt/2NDE0JX
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